adam lowry ripple foods
Adam Lowry and Neil Renninger cofounded Ripple Foods, which makes plant-based dairy alternatives, in the interests of sustainability and healthy living. Adam Lowry: 'Basically, we messed up the first time around. And it has, which is fantastic to see. We are very much results-oriented, and as long as you are driving results, work how you work best. 3:12: Adam Lowry, Co-Founder, Ripple Foods/Method Products — In a call with BevNET’s Ray Latif, Lowry explained how passion for environment led to the creation of Method, how the brand’s first meeting at Target didn’t go so well (the buyer gave Method “a snowball’s chance in hell”) and how the company persevered through constant challenges. At Ripple Foods, over half of our staff — our scientists and engineers — are doing original research on food. When we beat them, then that entrenched special interest goes away. When Adam Lowry initially launched Ripple Foods in Target and Whole Foods Market in 2016 the pea-protein dairy alternative company only had four SKUs for its 48-ounce Ripple Milks. So we’ve got work to do. adam lowry _co-founder method, co-founder & co-CEO ripple foods When Adam Lowry co-founded the hugely successful natural cleaning brand Method, he was about to learn a lot about partner dynamics. I’m a big believer that, particularly in our toxic and broken political environment, business has got to lead the way toward benefits for people and for the planet, and there is no place you can have greater impact than our food system, broadly, and the food that we put in our bodies, specifically. We want to see that trend continue. [7], A Greek-style yogurt launched in late 2017 and is available in five flavors. I’ll use a Method example. AL: One of the biggest things with a startup is, how do you balance aggressive growth with prudent growth? The two started Ripple Foods with the goal of providing the products in a better way. Employee Profiles. Make no small plans. That creates mainstream appeal for a product that happens to be more sustainable. That’s a really hard thing to do for some people, to be able to play those dual roles of coach and player simultaneously. After launching toxic-free household cleaning products leader Method, Adam Lowry cofounded Ripple Foods in 2014 to reinvent dairy-free milk. AL: I don’t know about best practices, but I can opine. I’ve made that mistake on both ends, and it’s something I feel like I’ve got a better handle on with Ripple Foods. You’ve got to build a great business, and if shareholders are looking for liquidity and you have a great business, there are lots of different options for that. Interview: Adam Lowry of Method and Ripple Foods on Being Bold in Business In an exclusive in-depth interview, this successful social entrepreneur reveals his lessons on … I think we need a lot more businesses that align environmental and social interest with the interest of the business so that as they grow, they multiply their positive impacts and displace businesses that aren’t doing those things as well. The company's milk products use yellow pea as an ingredient that is high in protein, calcium, vitamin D as well as low in sugar and saturated fat as compared to traditional dairy milk, enabling consumers to get a wide range of flavoured, healthy, and animal-cruelty free milk. AL: Demographics. First and foremost, will this help the business be better in terms of how it can grow and how it can deepen its sustainability mission? These are the real-time effects of Ripple milk being sold. 1 cup Ripple Unsweetened Original contains 450 mg calcium. Hudon joined Ripple Foods in 2015. We produced a yogurt that we thought was going to be great, but we had scale up issues' (Picture: Ripple Foods) And we live in a world where things can be copied so quickly that innovation is about speed and it’s about the quality of interactions you can create on an everyday basis within a business. When you choose Ripple, you are creating positive impacts that ripple through our world. At launch, the company sold original, vanilla, and chocolate pea protein beverage products at Whole Foods Market and Target stores in the United States. They understand inherently that people have impacts on our Earth system, and that those impacts are things that in turn affect us, and that we should do business and we should conduct politics and we should just live our lives in ways that are consistent with those realities. 30% fewer calories than Ripple Original. And if they’re not going to scale, then you don’t create the change you want. 32 mg DHA Omega-3s (Ripple Unsweetened Original) Vitamin D. 1 Reduced calorie. AL: For exactly the same reason. Adam Lowry: The inspiration for Ripple is really impact. Producer of plant-based products intended to offer dairy-free milk. Ripple Foods, a Berkeley, CA-based maker of nutritious plant-based dairy alternatives, secured $65m in Series C funding. Social entrepreneurs are trying to reinvent the purpose of business. Laura Flanagan, CEO of Ripple Foods and Adam Lowry, co-founder of Ripple Foods discuss building brands with purpose in a changing market and the value of impact and measurement for companies including becoming a B-Corp and the Ripple Effect. It’s not exactly the same as Method. Adam Lowry wants you to drink your peas. You’re always forming it, but I think we’re off to a really good start there. But the political environment is so toxic that if you get into any specific policy prescription, it gets ascribed to one side or the other, and then the other boycotts it and it’s just ridiculous. One thing I use as a measuring stick for how culture is doing: is there a difference between how people are at work and how they are at home? I’m a big believer that when you’re a little guy in an industry of giants, which Method is and which Ripple Foods very much is, you have to win on innovation. Both Laura and Adam dish on tactical tips for women in leadership and entrepreneurs. It’s called “The Method Method,” and it was about our challenges, and ultimately triumphs, in creating a corporate culture that really fosters innovation. About Adam Lowry Adam Lowry Co-Founded Ripple Foods after years of experience creating businesses that benefit the environment and society. Zero sugar 1 (Ripple Unsweetened Original) 50 % more calcium than milk 2. We’re still forming it. Entrepreneurs are known for their passion, and that is a necessary ingredient, but it isn’t sufficient for running a social-minded organization effectively. is a more innovative workforce” — things like that. Lonnie Major Editor's note: Inc.'s Lindsay Blakely will be interviewing Adam Lowry at our Fast Growth Tour San Francisco event Thursday June 6. Mission: “We envision a world where innovation and technology, responsibly applied, unleashes a wave of healthy eaters who choose plant-based foods because they are delicious above all else.”, Recognitions and awards: Fast Company World Changing Ideas 2017 Finalist, East Bay Innovation Award 2017. See the full leadership team at Craft. You’ve got to be bold. Source: Ripple Foods Inc. Founders Adam Lowry, Neil Renninger; Operating Status Active; Last Funding Type Series D; Also Known As Ripple; Legal Name Ripple Foods PBC. Number of Current Team Members 9. I very much had that vision with Method. Adam Lowry is co-founder & co-CEO of Ripple Foods. Before founding Ripple, Adam Co-Founded Method Products, an environmentally-friendly soap company. Have a crisp idea of that, because as a business grows and goes through challenges, you’re going to find yourself in positions where you need to go back to those first principles to remind yourself about what your core is so you can double down on those things. [12], "Ripple is a Silicon Valley-based startup making milk from peas", "Ripple Foods seeks to disrupt plant-based yogurt category: 'Let's not mince words... some of these products are terrible, "A Peas Offering For The Dairy Aisle: Can This Milk Alternative Rival The Real Deal? What is the impact on the individuals in the company and the stakeholders — our customers and our vendors? But I don’t think a business can succeed without that. Listen to “Earth911 Podcast, May 3, 2019: Ripple Foods CEO Adam Lowry On The Future Of Dairy-Free Milk” on Spreaker. If you want to install the cheapest kilowatt of generating capacity, you’re going to go solar or wind these days, and that’s with a policy environment that makes it harder, not easier, for those things. If all we’re going to do is make the green cleaning product that the 4 percent buys, can you honestly look at yourself in the mirror and say that you’re creating change at scale? Neil Renninger and Adam Lowry co-founded the company in 2014 after working in the biofuels and environmental cleaning products industries. Pounds less carbon used to produce Ripple milk, Gallons less water used to produce Ripple milk, Pounds of virgin plastic saved by using 100% PCR bottles. That’s Method and all other green cleaning brands. AL: Ours are all defined in terms of plant-growth metaphors. Ripple founders Adam Lowry, left, and Neil Renninger. There comes a time when, even after you’ve had success with the business and you’ve done it for 16 years, it’s time to go and create another thing like that to try to create even greater impact. That’s Method and all other green cleaning brands. Define early on what your business is really about. I took time to make sure that the people, the processes — everything — was set up so that the value I added was institutionalized enough and passed on to other individuals so that Method could continue to do those things well. This is a gross generalization, but I’m 42, and people who are younger than I am are growing up digitally native. Your small actions can have far reaching impacts. [1][2] The company was founded in 2014 by Adam Lowry and Neil Renninger in Emeryville, California. If they’re the same person at work they are at home, then I think your culture is going in the right direction. No. When I decided to start Ripple Foods, I took a good couple of months to do the transition right from a full-time Method employee to not. We need to create massive change at scale, and that is only going to come through people really, really loving the products they’re using, whether those are household cleaning products or the milk they put on their breakfast cereal. We think there’s a huge opportunity with mainstream consumers who are starting to eat more plant-based. Ripple Effect: 5 Questions With Co-Founder Adam Lowry. The round, which brings total funding to date to $110m, was led by Euclidean Capital with participation from Goldman Sachs, Fall Line Capital, GV, … I believe that business leads and politicians follow, not the other way around. LifeCycle Assessment of Non-Dairy Milk, 2017. We’re trying to help you do your best work rather than be prescriptive about how you do it. After I’ve put my kids to bed, I get back into my office and do my best thinking — or early in the morning. That all happened after the business changed ownership, because we reached a certain scale where self-manufacturing made sense and we finally had a balance sheet with which we could make larger, I still spend some time over there working with the CEO, a little bit with the board and a little bit with management, just on an informal basis. [9], The company started with a $13.6M series A round in order to help fund research and development. Technology also gives me great hope. Ripple Foods General Information Description. If, in two years, we are at scale with the types of innovations we’ve already brought to market, we’re going to have done something profound in the market, which is change the whole economics of providing high-quality, delicious plant-based foods. Within two years, the eco-friendly brand had landed a big-name designer to create its distinctive packaging and had convinced Target to carry its products nationwide. The mission of our company is to make plant-based foods delicious. And that’s important because you’re mainstreaming healthier and more sustainable eating. One of the most important things about being a social entrepreneur is being able to fully participate in the day-to-day of a business, but also have the skill to be observing it at the same time and course-correct and make sure you’re guiding people toward the mission. We’re making a product that a mainstream consumer can say, “Wow, I really love this plant-based alternative.” We’re starting with milk products; we’re going to move into lots of other products. In order to do that, we’ve got to take over business. “They thought the dairy alternative space lacked something that consumers were looking for,” Hudon says. Prior to Ripple, Adam was co-founder and Chief Greenskeeper of Method Products, PBC, the leading innovator in sustainable home cleaning products. Consistency is super important. AL: We put a lot of emphasis on culture. It’s water neutral. Climate scientist, inventor and founder of two sustainable businesses, Adam Lowry is currently CEO of Ripple Foods, a dairy-free milk products company. Ripple is less than a year old, at least in terms of how long our products have been on the market, but we have a very well-developed set of values, behaviors that support those values, and rituals to support and foster those behaviors and live those values. What is the business you’re really in and what is your unique proposition that is the reason your customers choose you? Today in America, there are more people working in the solar industry than there are in natural gas, coal, and oil combined. A lot of this stems from me and my co-founder Neil Renninger in terms of the ways we’ve found we work best. And it’s got the largest rooftop greenhouse in the world, growing fresh, leafy greens in a food desert on its roof in the middle of the South Side of Chicago, where people desperately need green jobs. Not just any old peas, mind you, but peas processed into a protein-laden, plant-based milk alternative from his new startup Ripple Foods. Ripple Foods has 9 current team members, including Co-Founder & Co-Chief Executive Officer Adam Lowry. A year ago, our founders Adam Lowry and Neil Renninger launched Ripple Foods with the hope of having a small but profound impact on the way we eat. Before trading in his lab coat to start Ripple, Neil helped develop a production process for an anti-malarial compound that is now used to make more than 100 million treatments […] The lens that I’ve always looked at business through is, “How do we continue to get better every day in the sustainability aspects of our business and in the products or services we’re providing?” If that’s the lens you use, then if a change of ownership presents itself, you look through that lens. Adam Lowry of Ripple Foods was one of three business leaders featured in a panel on “Leading Toward Growth” at the 2016 Best for the World Gathering at the University of California, Berkeley. If that means you have to take off in the middle of the day to go do something, knock yourself out, but it doesn’t abdicate the responsibility for driving great results. I think it’s pointless to make green products for green people. Ripple Foods is a California-based brand of pea-protein dairy alternative products. I’m more about work–life integration, and what that means is that a lot of times, I do my best work after 8:00 pm. A couple of years later, he teamed up with chemical engineer Neil Renninger to form Ripple Foods, which launched the first yellow-pea-based nondairy milk into US markets in 2016. Ripple Foods is a California-based brand of pea-protein dairy alternative products. Go for it. Now armed with invaluable wisdom, Adam's back at it again as the Co-CEO of Ripple Foods, a sustainable food brand looking to replace dairy with alternative ingredients that are also delicious. It’s almost landfill-free, and will be soon. [10], In July 2016, Ripple Foods raised a $30M series B funding round, led by GV. The shining example of that is that we started to insource manufacturing in 2013. That is a multiyear focus for our business. I don’t think so. It’s horrible what’s happening in the public sphere right now, but it’s not long for this world. “Ripple is an extension of that desire for impact, disrupting an industry that is one of the most significant emitters of greenhouse gasses and utilizers of water,” reads his bio on the Ripple Foods website. My skill is building new businesses that align environmental and social interests with the interests of business from the ground up — and so that’s what I’m doing now. I very much had that vision with Method. It’s renewably powered, with a 750-kilowatt wind turbine on site. [8], Pea protein based ice cream and cheese products are planned for release in 2018, according to the company. 3. The best way for that to continue is for those foods to be nutritious, but also — most importantly — really, really delicious. While trying to launch his own brand, “I was reacquainted with Adam,” Hudon recalls. We call it the #rippleeffect and your impacts are pretty enormous... and growing. Originally published on: consciouscompanymedia.com, IN AN EXCLUSIVE IN-DEPTH INTERVIEW, THIS SUCCESSFUL SOCIAL ENTREPRENEUR REVEALS HIS LESSONS ON HOW BUSINESS CAN LEAD THE WAY TO A BETTER WORLD. Adam Lowry thinks big. I’ll use a Method example. In July 2017, a pea protein half and half was released in original and vanilla. 2. ... As the co-founder and co-CEO of Ripple Foods, whose first product is pea milk (more on that below), Lowry is well on his way. You never really know until you can see it in the rearview mirror. At Ripple, he leads a team of trailblazers who are accelerating the future of the plant-based lifestyle through products that transform the dairy-alternative market. [6] Single-serve bottles and kid's paper cartons were later introduced. AL: We’re going big with Ripple Foods, and that means building process and innovation at big scale. I co-authored a book about culture in 2011. 1. That’s the biggest thing I wake up every day thinking about. That’s a long-arc challenge inherent in the business we’ve created, but there are a lot of steps to it. AL: No. When he and his former roommate founded Method in 2000, their goal was to revolutionize the cleaning products category. The last thing is, does it make sense for the shareholders? If all we’re going to do is make the green cleaning product that the 4 percent buys, can you honestly look at yourself in the mirror and say that you’re creating change at scale? Our co-founder Meghan French Dunbar recently spoke with Lowry — who will be presenting at the Conscious Company Global Leaders Forum in June — to hear more about thinking big, serial entrepreneurship, and the role of business in shaping our world. Previously, he had worked at Lowry’s Method Products, an environmental cleaning products company. Adam Lowry. Ripple Foods has 7 board members and advisors, including Tim Koogle. But nondairy milk is just the beginning for Ripple, and for Lowry, who has dedicated his life to using business as a force for positive change. Click here to sign up for our newsletter! I could go on for hours on this topic but I’ll leave it at those two things. AL: I have no formal involvement with Method. That’s a huge opportunity. That’s something that a lot of people talk about; it’s almost cliché. [5] The product consists of protein from powdered yellow peas, which have been separated from the plant's taste and color molecules. These are the real-time effects of Ripple milk being sold. There is a huge movement of people moving off of dairy and onto plant-based or nondairy, not because they have dietary restrictions but because they want to live a healthier, more sustainable lifestyle. Adam created Method to bring the world sustainable, beautiful cleaning products. We built a LEED Platinum-certified sustainable manufacturing facility, South Side Soapbox. Other executives include Neil Renninger, Co-Founder; David Cooper, Chief Financial Officer and 1 others. Method has a quirky type of culture. Ripple Foods also claims that its Ripple milk has 8x the protein of almond milk and half the sugar of dairy milk. Ripple is built on the truth that even the smallest actions can have far reaching impacts. If they’re not delicious, they’re not going to scale. They’re things like “branch out” and “nourish” and “bloom.” A lot of those things have to do with how we treat each other and how we collaborate and innovate together, as well as how we work. The result is almost purely protein, say Ripple's founders Neil Renninger and Adam Lowry. So we’ve got work to do. We’re big believers in working the way you work best. AL: I think Method is continuing to do amazing things post-acquisition, and in fact, some of the most incredible things from a sustainability standpoint happened after the business changed ownership. The company claims it’s also unique because it provides as much protein as dairy milk. We’ve passed a tipping point on some things in the consumer psyche, in the energy sector and so on, that mean we’re never going back. The generations that will replace the political discourse in the next ten years — I don’t think there will be room for the propaganda and lies the way there is right now in political discourse. You’ve got to have perspective as well as passion, and that means being consistent with the way you’re leading folks and how you’re guiding them toward your social mission. That point of view it is at odds with a lot of people who are environmental or social entrepreneurs who really just want to do one thing with the audience that already exists, and I respect that. longer-term investments. The first and most important thing is self-awareness. About Adam Lowry. That sort of thing. Knowing how to grow the business as effectively and aggressively as you can while still being smart so you don’t overextend yourself from any aspect — whether that’s capital or people or markets — is one of the biggest things I’m carrying forward from my Method experience. We’re doing the same thing at Ripple Foods. In other words, it brings green to the mainstream, instead of trying to pull the mainstream towards green. AL: I think that’s up to the individual business. His first company was Method, the sustainable cleaning products brand that's now a household name. Hear why it is important for Ripple Foods to be at Future Food-Tech San Francisco 2019 You’ve got to go for it, because at the end of the day, a tiny socially-focused business is great, but your impact is proportional to your scale. ", "Meat processors among funders for Bay Area alt-meat industry", "Inside The Lab Of The Silicon Valley Startup Making Milk From Peas", "Pea Yogurt Could be Coming to a Grocery Store Near You", "For One Silicon Valley Startup, This Vegetable Is the Future of Milk", "Why Method's co-founder wants you to drink your peas", "Ripple Foods Raises $65 Million In Funding In A Victory For Plant-Based Milk", https://en.wikipedia.org/w/index.php?title=Ripple_Foods&oldid=969831339, Companies based in Emeryville, California, Creative Commons Attribution-ShareAlike License, Pea protein beverage, half & half, Greek-style yogurt, This page was last edited on 27 July 2020, at 17:09. That ends up being something I think people really appreciate in a culture. Ripple Foods was founded in 2014 by Adam Lowry … Adam Lowry co-founded Ripple Foods after years of experience creating businesses that benefit the environment and society. I don’t think so. 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