digital glossary

Average order amount – the amount of all orders divided by the total number of orders; used in digital marketing_kmq.push(["trackClickOnOutboundLink","link_5f6d6685d6fe2","Article link clicked",{"Title":"digital marketing","Page":"Digital Marketing 101: Digital Marketing Glossary"}]); to help calculate the necessary reach, along with CTR and conversion rate. 301 Direct-Source-firebearstudio. – This is when one website hyperlinks to another website using html href code. Some directories like chambers of commerce (a list of businesses in one geographic area) can be helpful for SEO, however widespread abuse of spam directories led Google to discount links from directories whose sole purpose was selling links. Business Manager – A Facebook platform that allows marketers to manage multiple pages and ad accounts in one central location. Nofollow – An HTML link attribute that communicates to web crawlers and search engines that the link to the destination web page should NOT transfer SEO equity (ie it shouldn’t give SEO benefit to the recipient). This website has been frequently used to broadcast sexually explicit material due to the video component and the anonymity. YouTube offers a growing suite of streaming services and produces original tv series. Sometimes, when searching for something, one single keyword does not provide the information you seek, where a keyword phrase allows you to string multiple words together to find better information. – A medium denoted in Google Analytics that represents a website visit that came from another website (as opposed to coming from a Google search, for example). This update would determine if content on site pages was related to queries it was being displayed for, and alter the site’s rankings accordingly. For example, if you sell eyeglasses, you could make “drinking” a negative keyword so that your products won’t show up if someone searches for drinking glasses.

A web-based learning environment that allows instructors and students to interact through the computer without worrying about time or place; capitalizes on the current "anytime, anywhere" notion of learning. Sometimes, when searching for something, one single keyword does not provide the information you seek, where a keyword phrase allows you to string multiple words together to find better information. Here at Passion we always use authentic and ethical white hat techniques. The map pack shows up for queries with local intent, a general business type, or a “near me” search. Gravity Forms – A WordPress plugin that adds a customizable contact form to a website. – A Google algorithm update focused on analyzing the quality of links pointing to a site, or more accurately, the overall quality of a site’s backlink profile.