The conference explored the key influences that will drive and shape future thinking in terms of tourism destination development, design, access and marketing. The results of the survey, which became known as the 'Checchi Report', were presented at the 1962 Annual Conference.
Aside from Thurston and Mullahey, those taking a key role at this event were: Robert Allen, chairman of registration and housing; Melvin A. Conant, chairman of conference organisation; Harry Dove, chairman of counselor liaison; John Pugh, co-chairman of entertainment; John Jay Murphy, co-chairman of program and protocol; William O. Cogswell, Sam N. Mercer and Steward E. Fern of the Hawaii Visitors Bureau, and Milton O. Holst of Holst & Cummings, Lrd.
1986 saw PATA change its name from Pacific Area Travel Association to Pacific Asia Travel Association to reflect the ever-increasing importance of Asia in commerce and world affairs. To promote and develop tourism in the Pacific region.
By the second conference in March 1953 (held in Hawaii like the first) PITA had increased its membership from 33 active and allied members to 49. Chuck Y Gee, Matt Lurie, "The Story of the Pacific Asia Travel", PATA/WTO Human Resources for Tourism Conference, Travel Intelligence Graphic Architecture (TIGA), "PATA continues to develop for the future – Press Releases", http://trove.nla.gov.au/work/33241804?q=subject%3A%22Sulawesi+%28Indonesia%29%22&c=book&versionId=41265084, https://en.wikipedia.org/w/index.php?title=Pacific_Asia_Travel_Association&oldid=961173882, Creative Commons Attribution-ShareAlike License, This page was last edited on 7 June 2020, at 00:49. pata.org The development of the chapter system was an effort to involve professionals in the travel and tourism industry who could not participate in PATA's activities or attend annual conference and workshops, and to expand PATA's presence in previously untapped markets.[1]. It aims to monitor the far-reaching impact of travel and tourism across national economies, in order to encourage better and more comprehensive policy responses from governments in support of the sector. One of the first activities of the newly signed partnership was to combine efforts to encourage buyers, sellers and conference delegates to connect with leading industry travel bloggers at the PATA Adventure Travel and Responsible Tourism Conference and Mart 2016 in Chiang Rai, Thailand from February 17–19, 2016 at the Dusit Island Resort Chiang Rai. The objective of the PATA is the promotion and development of tourism, advancement of the interest of members. PATA’s first-ever virtual event - the Dream to Travel Festival - came to close on July 17th after four weeks of live sessions that connected all stakeholders and reminded us all of the the resilience of tourism industry. The Pacific Asia Travel Association connects public and private organizations for the sustainable development of the travel and tourism industry.Upcoming Travel Trade Show: Virtual PTM 2020 in conjunction with Sichuan International
[1] Members stipulated that a new, permanent body be formed, with the name 'Development Authority'.
So, the entire travel industry must adapt. On November 19, 2015 PATA forged an organisational partnership with the International Gay and Lesbian Travel Association (IGLTA). Learn how your comment data is processed. In 2010 PATA launched the Travel Intelligence Graphic Architecture (TIGA) initiative to enable better decision making by tourism professionals.
Unfortunately many of the replies came in too late and the conference was postponed. PATA dispatched a second task force team to the city in 1977 where, amongst other issues, they considered the economics of international air service there. It followed a request from Lieutenant General Chalermchai Charuvastr, Director General of the Tourist Organisation of Thailand (TOT), to PATA executive director Marvin Plake to help increase tourism in Thailand. It aims to promote and enhance the number of visitors to emerging destinations and enhances tourism development in the most sustainable manner. Find out which visitors’ segments residents would like to welcome first in the post-COVID-19 era and what will drive post-COVID-19 tourism growth from residents’ viewpoints in the latest issue of Issue & Trend.
The PATA Traveller's Code was approved by the PATA Sustainable Tourism Committee at its April 13, 2002 meeting in New Delhi, India.
The agreement commits the two organisations to share knowledge through research and publications, to reciprocate in event participation, to support mutual agreed advocacy positions, and to enhance access for the benefit of members of both organisations. On September 6–9, PATA Travel Mart 2011 held at Pragati Maidan, New Delhi, India.
Read the full post-event report on this blog.
In 2003 PATA launches Project Phoenix, a global consumer communications campaign to re-invigorate travel and tourism in Pacific Asia. With the support of CNTA, the PATA Beijing Office is set up in 2007 – the first travel related international organisation officially registered in China. Photo from Lahore, 1994. The highly successful and popular event was the brainchild of then-PATA Staff Vice President Gerald Picolla, who saw the potential of such marts to generate huge volumes of business for participating member organisations at a fraction of the cost of doing business on the road.