The integrated analytics  accessible via your Twitter analytics. Click the Events tab in your Twitter analytics dashboard to see a developing list of events. For example, Twitter data shows that overall, shorter video ads are most memorable. Another trick you might want to try is rounding the time to the nearest hour and then comparing the impressions at the hour level.
This can also help you plan a strategy for reporting the same content in different ways to maximize exposure. These tabs display the data you’d expect to see about both groups: when they last tweeted, how many tweets they’ve sent, how many accounts follow them and how many accounts they follow. 2. Another thing you can do is analyze your tweet analytics to see what tweets get people retweeting, liking, and clicking through to read what you have to sell (or say). You can use it to measure metrics like Twitter impressions, sentiments, top mentions, active users, retweets, URL analytics, and viral content for any hashtag. In the Twitter Analytics dashboard. We’re also making a general assumption that a person is only seeing our tweet once.). This action will display a drop-down menu from where you can select “Analytics” to go to the analytics homepage. We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer), there are free tools from the social networks themselves: Facebook Insights, Pinterest analytics, and now Twitter analytics, too. Do they prefer short or medium? Twitter ad results can track a range of objectives, including impressions, followers, engagements, video views, website clicks and conversions, and more. You’ll see an aggregate snapshot of your social profiles. Use this data to determine potential followers that you can capture and partner with to grow your Twitter following. Taking a step back and looking at the trends of our social media performance can inform us if our strategies are working out in the long run.

Why it matters: Take a close look here—is this a positive mention or a negative one? You’ll also see tabs for Tweets, Audiences, Events, Videos, and Conversion Tracking.

Your copy of “Dropshipping 101” Why it matters: While the number of engagements is a valuable metric in itself, engagement rate gives a clearer picture of how engaging a Tweet is because it also factors in how many people saw the Tweet. Twitter analytics help you understand which tweets work best, and which tweets are a bit of a flop. Keep this in mind, though: Your post volume on any particular day will have a huge impact on the numbers you see here. But as you begin using Twitter, you’ll find that more and more online store owners are battling for attention through 280 characters or less.
Scroll down to find more detailed analytics, including engagement numbers for individual tweets. (Image URL are not counted in your tweets so this character count might exceed 140, which is okay since we are mostly interested in any general trends than a precise character count). But you can’t just assume this applies to your specific audience. 5. If you prefer using the native Twitter analytics dashboard, you can find the trend data for five engagement metrics on the right of the “Tweets” page. These tabs display the data you’d expect to see about both groups: when they last tweeted, how many tweets they’ve sent, how many accounts follow them and how many accounts they follow. Here are some additional tools you might want to consider adding to your Tweet tracking arsenal. If you’re putting your money where your tweets are, you want to know what kind of return on investment you’re getting. In just a couple of minutes, it can answer questions such as: As a result, you can learn what resonates with your followers, get customized ideas about what you can do differently, and identify the best times to post to reach the majority of your audience. Knowing how many of your followers are seeing your tweets is a good indicator of whether or not you’re tweeting at the right times. Hashtracking provides a free trial but has many price plans so you can find the best one for you. Why it matters: This is the essential metric for determining whether or not your ad is delivering on the desired outcome of your Twitter campaign. From your Twitter home page, click the three dots icon under your avatar, then choose Analytics from the menu. Here’s how engagement rate per day looks for Buffer. © 2020 Hootsuite Inc. All Rights Reserved. Below is a breakdown of the most crucial ones. Cloohawk analyzes your Tweets and followers to identify potential actions to improve your results. You can then create and curate content around those topics to grab your audience’s attention.