The column will pull through only those Tweets that meet the set criteria - enabling you to quickly curate from the most engaging content. Click on the account username and choose from actions such as their mentions, lists, collections, or likes. The Beauty of TweetDeck for me is being able to see several different columns of Tweet topics, lists, and followers constantly on view. The first one on the left is for Twitter searches. Home-The home column, is a real time column for your own timeline.

The other five boxes allow you to add your Facebook, MySpace, LinkedIn, Buzz, and Foursquare update streams.

Within TweetDeck, you'd add a 'Home' column by clicking: 'Add Column' (+) -> 'Home' -> Enter a @name or full name -> 'Add Column' 2.

. If these same accounts are added to your TweetDeck - by being authorised via the log in page - you can also set up Notifications columns to view all their notifications as they come in. Under Your accounts, select the account you wish to populate the column. TweetDeck allows you to add up to 200 accounts - with one selected as the Default for your actions (e.g.

Add a new column (+ symbol on left-hand side of TweetDeck desktop) Select List from the choices You can only select lists you have already created or that you are subscribed to If you need to make a new list click the + Create list button Filters include: There are a few other filter types you can make use of: Adding multiple Twitter accounts onto your TweetDeck is one of its most valuable features.

), Matching: specify words / phrases / #hashtags, Excluding: exclude specific words / phrases / #hashtags, Written in: specify the languages the Tweets are in, Retweets: specify whether to include or exclude retweets, Location: specify a geographic location for Tweets to be coming from (very handy if you want to gather / monitor Tweets from your school's region and direct community), Engagement: specify the number of retweets, likes and / or replies a Tweet has (this is an invaluable tool when mining for really engaging content to share), Add a new column (+ symbol on left-hand side of TweetDeck desktop), You can only select lists you have already created or that you are subscribed to, Search for your accounts using the search field - if you have used a naming strategy for your Twitter accounts this will be very easy , To add an account to the list simply click the + button.

These allow you to filter your columns using User metrics. Customize Search Columns With Specific Search Terms ...how about signing up to our weekly school marketing newsletter?

It is a simple, one-stop platform you can utilise for effective, real-time Twitter use and monitoring. .

If you want to monitor lots of school accounts all at once create a Twitter List - which can be done on TweetDeck. Particularly useful if you have a high number of school accounts. This means you don't need to have various browsers open or continually have to switch between accounts in-app.