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They help raise awareness about your organization as well as give it a chance to define, control and distribute its message to those both inside and outside your company. Protecting a company from a threat to its reputation is another public relations function. The primary function of PR is to build a beneficial relationship with the public. Content may also be written for another member of the company, such as a letter to employees from the CEO.

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Media representation also includes monitoring and measuring news coverage of the organization or individual. 1 0 obj For the combination of pictures with written information has been coined a new term “Photo journalism”. She has a Bachelor of Arts in journalism from the University of Maryland and is finishing up a master's degree in communication studies from West Chester University. We will now turn our attention to the study of mass communication by looking at what mass communication scholars study, and how they study it. endobj Representing a company or individual to the media is one of the more well-known functions of public relations.

What is the role of investigative journalism? Often, a public relations department will work with another department to ensure a project fits with an overall company message. Examples of content developed by a public relations department include company newsletters, blogs, speeches and annual reports. And, bad journalism-stories that simply repeat government claims or that reinforce what the public wants to hear instead of offering independent reporting -is cheaper and easier to produce” (35). Preparing documents, written and electronic, is another function of public relations. Copyright 2020 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. Today newspapers are as dependent on photographs as they are on news stories, features, columns, interviews and editorials, etc. Kannur-Kerala. Media management includes developing and distributing both written and video news releases, pitching stories to journalists and responding to reporter inquiries. https://en.wikibooks.org/wiki/Survey_of_Communication_Study, https://commons.wikimedia.org/wiki/File:Functions_of_media.png. Public relations functions are designed to help build trust and credibility with groups that are important to your organization. Media management includes developing and distributing both written and video news releases, pitching stories to journalists and responding to reporter inquiries. <>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 595.5 842.25] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Good journalism sells, but unfortunately, bad journalism sells as well. U.S. Bureau of Labor Statistics: Public Relations Specialists, Lumen Learning: The Purpose of Public Relations, Public Relations Society of America: About Public Relations, American Physical Society: The Importance of Public Relations. Stakeholders are any persons or groups who have an interest in or could be affected by an organization's objectives or actions, such as the company's employees, lenders and government agencies. For example, a public relations department may work with advertising and marketing departments on creating a description, report or other content about a new product or service. Duties & Responsibilities of Journalists. <> ��|�����j���_#�4�%)nHm��a����սfv�����J�O�leHp^����䣋���`�E��"�[�5&�n� ���f VJ�CΨ�,A������F��m~�j��� �X�H-0��#�qS+�X% ��ι03��1/ӫªZJ��[�2�. With its evolution, more and more uses have developed and the role it plays in our lives has increased greatly. Depending on the organization, spokesperson duties may also be handled by the public relations department. 1 Subject­Journalism and mass communication Communication UNIT I Communication: Definition, Nature, Scope, Purpose. Representing an organization to stakeholder groups is another function of public relations. Journalists educate the public about events and issues and how they affect their lives. 4 0 obj endobj The full results have now been published, and can be found here.. As part of the survey, we asked people to tell us what they thought was the role of investigative journalism.