If you have any feedback or would like to see a section added, leave us a comment at the bottom of the page. Then, marketing automation software (like HubSpot and Marketo) made nurturing those relationships easier than ever before. As an event organizer, you can follow tweets and discussions around your event hashtag. This is especially noteworthy considering that 73% of marketers are prioritizing lead quality in 2018. hbspt.cta._relativeUrls=true;hbspt.cta.load(318095, '2fdf8200-c098-44b2-8a70-4b37b996a973', {}); Editor's Note: This post was originally published on December 13, 2019 and has since been updated. hbspt.cta._relativeUrls=true;hbspt.cta.load(318095, '29d8a5c7-ca19-41ee-9c5a-ab951ba649da', {}); You’ve gone through all the work of getting people to your event, now it’s time to make sure that everything runs smoothly. In formulating your outreach strategy first determine why you are reaching out for each potential stakeholder. Looking for an event or experiential marketing agency? (, In analyzing gender distribution across speakers by event type, Bizzabo’s study found Job Search & Info Sessions (69% female versus 31% male) and Fundraisers & Galas (58% female versus 42% male) to be the most diverse. Once they get to the event, drive home the importance of using the event app through signage and other reminders. For more information on setting goals, check out the SMART Event Marketing Playbook. You may be interested in what Lloyed Lobo, Co-founder of Traction Conf, has to say about growth hacking an event with no budget. What journey are we trying to create for them?”. Check out this article to learn best practices for finding and securing the right partnerships—in 2020 and beyond. This will be the front page of your event. The Bizzabo team is excited to announce that we’ve been shortlisted for five Event Technology Awards this year. Having a short and memorable event hashtag (see above) is one way to encourage your attendees to talk about your event, but it’s not the only one. You can learn more about event website design here. You may be able to secure a placement on another organization’s website either through a content exchange (wherein they write a piece for your blog in exchange) or by simply writing a high quality blog post for their blog that mentions your event in passing. (, 48% of respondents state that their businesses allocate at least 21% of their marketing budgets to in-person events. (, The majority (70%) of respondents track attendee engagement and satisfaction as a KPI for event success. , you’re going to want your attendees to get the most out of it. If you already have data on prospective attendees from other marketing efforts, segment your list for best results. Now it’s time to make sure all of your loose ends are tied up. Paid Ad Targeting: Whether through Google Adwords, Facebook, LinkedIn or Twitter, create a paid ads campaign that specifically targets your ideal attendee. : Look through your contacts database and see if you can segment a group of likely registrants and send them an email blast. Here's a list of some of the most popular event KPIs from a demand generation funnel perspective: In comparison, when looking at your KPIs from an account-based marketing perspective, you'll want to surface metrics that show engagement in your target accounts. (, The majority (86%) of respondents in the commercial & professional services industry believe that in-person events are a critical component of their company’s success—an increase from last year’s reporting.