If one or more of these groups does not gain from the sponsorship, the sponsorship is failing. While there is no downplaying the bad, a few simple strategies can help your association find a silver lining. Many businesses make their living and exist solely to help association members resolve those problems or fulfill those desires. The 2020 ASAE Virtual Annual Meeting & Exposition is your opportunity to gain access to the expertise, contacts, and strategies that are influencing and progressing the association industry. While many things in our world have been upended, recognizing the good work of the association community is more important than ever. [email protected] For example, we are working with an association representing nurses to transition one of their conference sponsors into a year-long partner. Yet, many associations find it difficult to meet and sign new sponsors. This one-hat-among-many model for sponsorship marketing is practically an association industry standard. Many members have a new and growing set of needs based on the impact of the coronavirus on their profession, industry, or organization. Fulfilling a sponsor’s goals related to thought leadership, accessing a particular segment of the association’s membership, or differentiating itself from its competition could be of significant value to the sponsor. WCX 2020 is your ultimate opportunity to keep up with groundbreaking advances and reach nearly 9,000 industry experts, influencers and prospective buyers from every sector in mobility. We will once again recognize six Summit Award winners and for the first time present the award for The Power of Diversity & Inclusion, acknowledging the great work of associations in diversity and inclusion on behalf of their members and communities. With ASAE’s Virtual Annual Meeting & Exposition, exhibitors will have the opportunity to meet with association leaders virtually, who are moving their organizations forward. Company logo on SAE Atlanta Section Website ; Company logo on SAE banner that is on display at events ; Called out Recognition at Events ; Participation/Access to Student Career Connection ; Event Sponsorship Recognition on Invitations ; Free Display Space (Booth) at Main Events ; … Our website uses cookies to deliver safer, faster, and more customized site experiences. Talk about access, ROI, and value, not just costs. Three customized thank you tweets (with logo) from the Power of A Twitter Account. Companies need to reach out to members soon to meet their sales goals in the coming three to 12 months. Understandably, some companies are seriously compromised due to the impact of the coronavirus. We invite you join us virtually at the 2020 Summit Awards, supporting The Power of A Fund. When the coronavirus forced many associations to cancel major conferences, they lost a significant amount of sponsorship revenue. As we look forward to the next 20 years of celebrating associations and their great work throughout the world, you won’t want to miss this experience. As bad as that reality is, the pandemic also presents an opportunity to modify the traditional conference sponsorship model in a way that increases revenue and member value. One thank you tweet (with logo) from the Power of A Twitter account, Recognition leading up to and at event The following sponsorship opportunities are currently available: Special recognition (including logo) leading up to and at event (on screen and from the podium) This event, in its 21st year, will have a different look but the same great feeling of pride in our industry that you have come to expect. We also found that most staff and volunteers do not like selling sponsorships. Listing on the event website under the Host Committee The following sponsorship opportunities are currently available: Gold Sponsor – $6,000. As conferences and advertising opportunities diminished in recent weeks, some companies identified an urgent need to build their pipeline of leads among your association’s members. Continue to focus on your association’s mission, your members’ needs, and your sponsors’ goals to maintain sponsorship relationships and revenue this year and to position sponsorship relationships for the coming years. Bruce Rosenthal is co-convener of the Partnership Professionals Network and president of Bruce Rosenthal Associates in Washington, DC.